What is this place and why did they give it this name?
T.G.I.Fridays, Red Lobster, Uno’s, Applebee’s, Ruby Tuesday’s. What do all of these things have in common? They’re all franchise restaurants. There are tons more, but you get the point. The point is that there are tons of them. With so much competition and so much of the same food, how do you tell one from the other?
Market researchers at Ruby Tuesday’s asked this same question. They wanted to set themselves apart from the competition. They tried a number of experiments. Failed ideas were some of the following:
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- A car wash/Tuesday’s (turned out to be a wash out *nyuck nyuck nyuck)
- An internet café/Tuesday’s (it turns out, geeks can’t watch porn and rub one out in public while eating mozzarella sticks and chicken wings with the other hand.)
- A truck stop/Tuesday’s (no glory holes)
- A furniture store/Tuesday’s (people kept spilling beer and wing sauce on unsold furniture)
The list is pretty hefty, but these were the notables as you can see.
The researches saw that since breakfast was the most important meal of the day and received the highest votes from stoners/hung over crowds, the answer seemed apparent, an all breakfast Ruby Tuesday’s. The problem now was, do they change the entire theme or do they make breakfast available all day adding pressure to the kitchen? Again, as stated in a previous entry, “Some of the most complex questions have the simplest of answers.”
The answer was to open up a sister restaurant under the Tuesday’s name. Tuesday Mornings; the all breakfast, all the time restaurant. Enter music, fireworks and scantily clad dancing girls with too many daddy issues to bare.
*Note - contrary to popular belief Tuesday Mornings is, in fact, not the place where we go to think of questions for Tuesday posts. But how cool would it be to have an entire building dedicated for that one purpose.
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